Investor overview · Private & confidential
The operating system for residential recycling
Cyan’s Brooklynn Recycling Enterprise builds enterprise value through artificial intelligence, education, and circular-economy infrastructure — starting with the most under-served segment in recycling: apartments.
Angela Bailey, Founder & CEO · Nashville, Tennessee
Live from the platform
The pilot, by the numbers
20
Bags collected for recycling
27
Pickups completed
12
Recycling certificates issued
0 kg
Est. CO₂ diverted
estimate
$10.00
Credited to residents
Live figures from the production platform, updated continuously. Bag, pickup, and certificate counts are records of real activity. CO₂ is an estimate derived from collected material weight and standard diversion factors — an estimate, not a guarantee. “Credited to residents” is the actual recycling reward recorded in our internal ledger. These are early-pilot numbers, shared to show the full loop works today.
The problem
No one owns the resident's recycling behavior end-to-end
37%
of apartment homes have recycling access — vs. 85% of single-family homes.
43%
of U.S. households actually participate in recycling.
~21%
of available residential recyclables are actually captured.
Sources: The Recycling Partnership (2024); U.S. EPA (2020).
The company
Not a hauler — an operating system
CBRE connects residents, properties, cities, and material buyers into one loop that improves with use. A service is bought and forgotten; an operating system becomes the layer everything depends on — the more parties plug in, the harder it is to remove.
Engagement
Education, reminders & rewards → better behavior.
Intelligence
AI + data → cleaner streams, lower cost.
Service
Reliable collection & site management → trust.
Proof
Measurement & reporting → renewals & contracts.
Timing
Why now?
Policy pressure
Cities and states are mandating diversion and multifamily recycling — creating required demand.
ESG & data demand
Owners and brands need credible, reportable recycling data. Recycling becomes an asset.
AI is finally affordable
Practical AI for guidance, vision, and routing is now within reach of a focused company.
Resident expectations
Renters expect convenient, tech-enabled amenities — recycling helps lease and retain.
Market opportunity
How big is the opportunity — honestly?
TAM · ~$104.6B
U.S. waste & recycling industry (2024).
SAM · ~398K residents
Residential + multifamily programs CBRE can serve.
SOM · Nashville pilot
What CBRE can win in target regions (3–5 yrs).
Discipline note
We deliberately do not claim the whole $104.6B as addressable. A smaller, credible, well-defended SAM/SOM is worth more than a large, hand-waved one. TAM is anchored to a real industry figure; the layers below it are clearly labeled estimates.
TAM source: Waste Business Journal via trade press (2024) — industry-wide, not residential-only.
Business model
Durable revenue, not volatile
Multi-year contracts
Properties and cities sign for years — locking in a base.
Recurring service fees
Subscription-like billing, not one-time sales.
Diversified customers
Apartments, cities, schools, brands — no single dependency.
Quality-linked upside
Cleaner material earns more; we control that lever.
Financial Model v1 Projection · Model v1
Company is pre-revenue with a Nashville pilot (~$500K over 12 months, ~$120K to the app & data platform). Year-5 base revenue ~$2.53M (SaaS ~$0.54M · service ~$1.38M · materials ~$0.58M); capital plan ~$5.5M staged. SaaS pricing anchors: $18,000/yr per municipal account, $3,000/yr per apartment/SMB account. These are model assumptions, not present-day facts.
Working software, live today
The product already runs in production
Most early companies pitch a deck. Ours is backed by a platform you can use right now — the full loop from a resident’s bag to a publicly verifiable recycling certificate.
AI curbside grading
Drivers photograph a bag and Gemini vision grades it red / yellow / green on the spot.
AI route optimization
Pending pickups are geocoded and sequenced into optimized driver routes automatically.
Verifiable certificates
A tamper-evident chain of custody produces a recycling certificate anyone can verify by link.
Resident rewards
An internal double-entry ledger credits residents for clean recycling — redeemable in-app.
Apartment onboarding
Property managers bulk-invite residents by spreadsheet; each gets a unique, emailed sign-up link.
The ten-year roadmap
Value is earned by capability, not by calendar
Prove
Reliable service + measurable lift at flagship sites.
Repeat
A documented playbook with stable unit economics.
Compound
Flywheel + network effect lower cost-to-win & serve.
Defend
Deep data & switching-cost moats; real governance.
Extend
Licensing, new segments, platform revenue from IP.
Clear-eyed
What could go wrong — and how we manage it
| Risk | What it is | How we manage it |
|---|---|---|
| Behavior | Habits may not persist | Evidence-based loop; measure retention; iterate |
| Commodity | Scrap prices swing | Earn mostly from service fees, not commodities |
| Concentration | Over-reliance on a few buyers | Diversify across segments & owners |
| Execution | Growing faster than we can serve | Density-first, proven-economics expansion |
| Technology | AI/data error or breach | AI governance, privacy, human oversight |
| Competition | A larger player copies us | Deepen data & switching-cost moats fast |
Naming risks doesn’t weaken the case — unmanaged surprises destroy value. The meta-risk is complacency; this stays a living document.
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